Search Engine Optimization: Improving the Odds “Search Engine Optimization” refers to the act of altering
your site so that it may rank well on the search engine’s search result.
Search Engine Placement & Positioning: Ranking Well Terms such as “search engine placement,” “search
engine positioning” and “search engine ranking” refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal — to get that “top ten” ranking for
a particular keyword or search terms.
Search Engine Marketing & Promotion: The Overall Process
Terms such as “search engine marketing” or “search engine promotion” refer to the overall process of
marketing a site on search engines. This includes submission, optimization, managing link exchanges and more.
Website Ranking Reports
Ranking Reports refer to the reports send to you after the optimization process on your website. You will be
updated regularly about the rating of your website on top search engines from different keywords. The result of an effective SEO strategy is increased “relevant traffic”.
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